We build and run the system that turns ambition into daily work, backed by a platform trusted by Fortune 500 teams.
Strength above and below won't save you from a break in the middle.
Leadership knows the plan. Most of the business doesn't. Goals sit in a slide deck instead of showing up in daily work.
When everything is urgent, nothing really is. Teams pull in different directions and the work that matters most keeps waiting.
You promote once someone leaves, not before. Without a plan for who's next, growth waits on whoever happens to be ready.
The C5 Execution Chain is the idea that execution isn't one event or one document, it's a chain. Ambition has to be clear. That clarity has to cascade into real work. Growth has to tie to what the business actually needs. Progress has to be measured honestly. And what gets learned has to carry forward instead of resetting every cycle. Most businesses are strong in two or three of these. It's the other one or two that quietly set the ceiling on everything else.
A chain is only as strong as its weakest link. Strength at the top doesn't protect against weakness further down, and most leadership teams can't actually say, with real evidence, which link is theirs.
Notice that Connect doesn't show up in the three problems above. It's rarely a loud, daily frustration the way the others are. It's quieter, and it's usually the one costing you good people before anyone's connected the dots.
PerforMetrix runs on Profit.co, the platform already trusted by thousands of teams worldwide. What PerforMetrix adds is everything around it. The setup, the training, the ongoing support, and the people making sure it actually works for your business.
Profit.co is recognised by the analysts and reviewers companies already check before buying software, and it's been recognised again for 2026 in the Gartner Hype Cycle for AI in Human Resources, specifically for AI in Performance Management.
Profit.co's own leadership builds around a simple idea: AI should help managers make better decisions and connect individual performance to business results, not just automate admin. That shows up in practice too, with 100+ integrations including Microsoft Teams, Slack, and Jira, so reviews and check-ins happen inside the tools your teams already use.
Both models run on the same Profit.co platform, with the same UK-based consultant and live human support. What changes is the depth of what's included from day one, and how much of our senior time is dedicated to your business.
PerforMetrix is a brand owned by Growth Circles, a boutique strategy and performance consultancy. Growth Circles works with founders, CEOs, and C-suite leaders across the UK, EU, USA, and Middle East. PerforMetrix sits within that practice, led by Shiva Venkateswaran, whose work spans HR technology, performance management, and people strategy across the UK, Middle East, and South Asia. Learn more about Growth Circles →
Strategy and Performance Consultant. The architect behind PerforMetrix, with engagements delivered across the UK, Middle East, and South Asia.
Founder and Principal. 36+ years as a business consultant and advisor to national and regional governments, having founded or co-founded 7 businesses.
Combined leadership and consulting experience across the founding team.
Engagements across the UK, EU, USA, and Middle East, with 1,000+ leaders worked with to date.
PerforMetrix itself is built on implementation processes and execution playbooks developed through work with numerous organisations across the MEA region. Our consultants have a verifiable track record of implementing the platform across large corporations, government entities, and the private sector across that region, now brought to the UK exclusively through Growth Circles.
Whether you want to see where your chain breaks first, or you already know which model fits, the next step is a short conversation, not a sales pitch.